Political Cartoon - Matrimony Business

This is a portrait of a CEO of Major Indian Matrimonial Site who appears on a famous TV show. Indian matrimonial sites have played a significant role in reinforcing caste endogamy by design. Despite being digital and modern in format, Indian matrimonial sites perpetuate caste endogamy through design choices, marketing strategies, and user expectations. Rather than challenging caste hierarchies, they digitize and normalize them, making caste-based exclusion appear like a personal preference rather than systemic discrimination.